VISUAL DESIGN
Part A
“This section presents a range of my digital design works, from conceptual projects to real-world professional experiences. It includes album artwork, poster design, brand identity systems, and responsive websites. By combining creative experimentation with practical execution, I explore how visual language can communicate ideas effectively across both personal and commercial contexts.”
⋰ Think it
⋰ Make it
⋰ Feel it
⋰ Share it
⋰ Think it ⋰ Make it ⋰ Feel it ⋰ Share it
Pre-Professional Work
A collection of my visual experiments and graphic design works using Adobe Illustrator and Photoshop. This section is divided by format—album covers, posters, and brand identity—to showcase both conceptual thinking and technical execution.
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Visual experiments exploring mood, rhythm, and emotional storytelling through album covers and posters.
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A collection of editorial layouts and magazine spreads designed with a focus on typographic hierarchy, grid systems, and visual storytelling.
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This section presents brand and corporate identity design projects that include logo development, color systems, typography guidelines, and visual strategy. Each project focuses on creating a consistent and recognizable image across various applications.
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This section includes branding systems and digital design projects that explore how a brand’s core values are translated across both physical and online platforms. From packaging and product mockups to web layouts and responsive UI, each work reflects a unified visual identity.
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A selection of works created for design competitions and experimental projects.
This section showcases bold typographic exploration, conceptual visual language, and strategic thinking beyond commercial boundaries. These works reflect my curiosity and willingness to challenge conventional formats through applied design.
Album & Poster
Explanation
Inspired by the song of artist Baek Yerin, this poster explores a fresh and clean concept using shades of blue. The visual identity was developed through illustrative elements that capture the mood of the music and were extended to various merchandise applications.
Concept
Modern Chic
Poster Size
B3 – 364 × 515 mm
Concept
New-tro (New + Retro)
Poster Size
A3 – 210 × 297 mm
Production Program
Adobe Photoshop
Color Planning
• Main Color: C:23 M:27 Y:81 K:00
• Accent Color: C:71 M:85 Y:00 K:00
Explanation
This is a conceptual album cover created for a fictional artist named Seulgi. To match the artist’s sleek and modern image, a monochrome tone was used as the base. Accents in orange were added to create strong visual points and enhance the overall chic atmosphere.
Production Program
Adobe Photoshop
Color Planning
• Main Color: C:19 M:18 Y:16 K:00
• Accent Color: C:00 M:56 Y:69 K:00
Explanation
This band’s concept is rooted in the retro sensibility of the 1980s. To connect that nostalgic feeling with a modern aesthetic, I used a geometric sans-serif font and a bold purple color palette as sub tones. The overall design balances vintage emotion with contemporary clarity.
Concept
Fresh
Poster Size
B3 – 364 × 515 mm
Production Program
Adobe Photoshop
Color Planning
• Main Color: C:56 M:20 Y:17 K:00
• Accent Color: C:77 M:55 Y:24 K:00
Concept Vintage Glam + Murder Mystery Poster Size 1920 × 1080 px (Web Display) (or specify A3/B3 if printed) Production Program Adobe Photoshop Color Planning • Dominant: Warm gold tones, champagne beige • Accent: Gradient typography with green-gold shimmer • Background: Soft cinematic lighting Explanation This poster was created as a reinterpretation of the Netflix series Miss Fisher’s Murder Mysteries. Inspired by the elegance and wit of the main character, the design uses a gold glitter border, vintage-inspired typography, and warm lighting to evoke the glamour of 1920s detective fiction. The custom title design combines feminine charm with mystery, capturing the spirit of a stylish yet dangerous heroine.
Concept Passionate Poster Size B3 – 364 × 515 mm Production Program Adobe Photoshop Color Planning • Main Color: C:37 M:97 Y:91 K:03 • Accent Color: C:14 M:34 Y:89 K:00 Explanation This poster was inspired by the passionate tango musical Tango Fire. To evoke the feeling of being at the dramatic performance site, an image with raw texture was used as the background. Some of the typography was deliberately distorted or enlarged to express intensity and tension, while the red tones were chosen to emphasize passion and movement.
Concept Thriller Poster Size A4 – 297 × 210 mm Production Program Adobe Photoshop Color Planning • Main Color: C:24 M:18 Y:18 K:00 • Accent Color: C:53 M:48 Y:54 K:00 Explanation This poster was created based on the fictional thriller film Sabbaha, which deals with the psychological and violent consequences of religious extremism. The goal was to express the protagonists’ blind faith in a symbolic way while emphasizing the dark, sinister mood through a black-and-white color scheme and minimalistic composition.
Concept Thriller Poster Size A4 – 297 × 210 mm Production Program Adobe Photoshop Color Planning • Main Color: C:24 M:18 Y:18 K:00 • Accent Color: C:53 M:48 Y:54 K:00 Explanation This poster was created based on the fictional thriller film Sabbaha, which deals with the psychological and violent consequences of religious extremism. The goal was to express the protagonists’ blind faith in a symbolic way while emphasizing the dark, sinister mood through a black-and-white color scheme and minimalistic composition.
Concept Passionate Poster Size B3 – 364 × 515 mm Production Program Adobe Photoshop Color Planning • Main Color: C:37 M:97 Y:91 K:03 • Accent Color: C:14 M:34 Y:89 K:00 Explanation This poster was inspired by the passionate tango musical Tango Fire. To evoke the feeling of being at the dramatic performance site, an image with raw texture was used as the background. Some of the typography was deliberately distorted or enlarged to express intensity and tension, while the red tones were chosen to emphasize passion and movement.
Concept Romantic Mood Poster Size B3 – 364 × 515 mm Production Program Adobe Photoshop Color Planning • Main Color: C:18 M:30 Y:21 K:00 • Accent Color: C:61 M:39 Y:34 K:00 Explanation This poster is a reinterpretation of the classic film Classic, redesigned as if it were released in 2019. While the original poster focused on youth and innocence, this version reflects a story where the main characters have matured over time. Soft pastel tones were used to create a dreamy and romantic mood, emphasizing emotional depth and nostalgia.
Concept Romantic Mood Poster Size B3 – 364 × 515 mm Production Program Adobe Photoshop Color Planning • Main Color: C:18 M:30 Y:21 K:00 • Accent Color: C:61 M:39 Y:34 K:00 Explanation This poster is a reinterpretation of the classic film Classic, redesigned as if it were released in 2019. While the original poster focused on youth and innocence, this version reflects a story where the main characters have matured over time. Soft pastel tones were used to create a dreamy and romantic mood, emphasizing emotional depth and nostalgia.
Concept Action Poster Size A4 – 297 × 210 mm Production Program Adobe Photoshop Color Planning • Main Color: C:00 M:96 Y:95 K:00 • Accent Colors: • C:59 M:54 Y:55 K:01 • C:53 M:48 Y:54 K:00 Explanation This poster was created for a fictional action film about the stories of women in prison. Real prison bars were photographed and incorporated into the design to emphasize realism and spatial intensity. The goal was to evoke a cinematic atmosphere similar to The Matrix, while delivering a bold, dramatic impact through strong visuals and intense color.
Concept Mystery & Duality Poster Size (예시) A3 – 297 × 420 mm (or actual dimensions if needed) Production Program Adobe Photoshop Color Planning • Dominant: Deep red & black • Accent: Bold typography overlay in monochrome contrast Explanation This poster reinterprets the Netflix series The Good Wife using a minimal yet striking visual language. The concept focuses on the duality and tension within the main character’s identity. The reversed vertical typography running through the coat symbolizes internal conflict and hidden truths. A monochromatic red palette intensifies the dramatic mood while reinforcing the mystery at the heart of the story.
Concept Cool Poster Size 54 × 96 cm (custom format) Production Program Adobe Photoshop Color Planning • Main Color: C:69 M:31 Y:47 K:00 • Accent Colors: • C:15 M:46 Y:35 K:00 • C:56 M:55 Y:34 K:00 • C:06 M:28 Y:38 K:00 Explanation This poster was created as a hypothetical promotional design for a Nike marathon campaign. The concept aimed to combine athletic energy with brand-driven visuals, incorporating bold 3D patterns and layered color schemes. The layout was designed to attract attention in both product advertising and broader brand campaigns, with a sleek, futuristic tone that reflects the Nike brand identity.
Concept Innovative Poster Size A4 – 210 × 297 mm / B3 – 364 × 515 mm Production Program Adobe Photoshop Color Planning • Main Colors: • C:54 M:00 Y:78 K:00 • C:08 M:05 Y:86 K:00 • Accent Colors: • C:84 M:56 Y:95 K:27 • C:92 M:75 Y:00 K:00 • C:100 M:97 Y:67 K:57 Explanation This design was created as a conceptual poster for a film festival and art exhibition, envisioned as events taking place in the near future. Neon colors and high-contrast tones were used to express a futuristic aesthetic. By combining cinematic themes with experimental graphic elements, the layout delivers a bold and forward-thinking visual statement.
Concept A Naughty Little Devil / Lively Poster Size A4 – 210 × 297 mm / B3 – 364 × 515 mm Production Program Adobe Photoshop Color Planning • Main Colors: • C:56 M:34 Y:00 K:00 • C:02 M:42 Y:63 K:00 • Accent Colors: • C:48 M:40 Y:00 K:00 • C:66 M:55 Y:100 K:15 Explanation This is a double-sided poster concept designed for a film and creative arts festival. The left side features a restrained layout with black and blue tones for a more polished, editorial look. In contrast, the right side uses bold patterns and saturated colors to reflect the playful and experimental nature of emerging creators. The design aims to balance sophistication and eccentricity, capturing the festival’s diverse creative energy.
Magazine & Editorial
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Concept
Tropical / Urban
Book Size
A4 – 210 × 297 mm / B3 – 364 × 515 mm
Production Program
Adobe Photoshop
Color Planning
• Main Color: C:48 M:40 Y:00 K:00
• Accent Color: C:66 M:55 Y:100 K:15
Explanation
This editorial design explores the visual contrast between tropical vibrancy and urban coolness. By layering bold patterns and saturated colors with restrained black tones, the layout creates a sense of balance and rhythm across the spread. The design aims to elevate the typical page structure into something expressive and immersive, blending complexity with clarity.
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Concept
Illustration
Book Size
A4 – 210 × 297 mm
Production Program
Adobe Photoshop
Color Planning
• Main Color: C:86 M:93 Y:33 K:01
• Accent Color: C:43 M:16 Y:38 K:00
Explanation
This book design was created for a conceptual essay collection titled You Are Not My God. While the title suggests a heavy or confrontational tone, the visual direction takes a more meditative approach. Illustrations of lavender—a symbol of peace and calm—were used to create a sense of emotional relief, allowing readers to engage with the content in a more reflective and gentle mood.
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Concept
Colorful & Poised
Poster Size
A4 – 210 × 297 mm
Production Program
Adobe Photoshop
Color Planning
• Main Colors: C:18 M:00 Y:03 K:00 / C:18 M:100 Y:96 K:00
• Accent Colors: C:81 M:35 Y:93 K:00 / C:17 M:67 Y:100 K:00
Explanation
This travel editorial project focuses not just on scenic visuals, but on the deeper cultural and historical context of traditional temples and neighborhoods. Instead of a typical travel magazine layout, the design aims to inform and engage through carefully layered imagery and vibrant colors. The use of photo-based guides and visual storytelling maximizes the viewer’s experience with a balance of education and aesthetic pleasure.
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Concept
Arrangement
Poster Size
B3 – 364 × 515 mm
Production Program
Adobe Photoshop
Color Planning
• Main Color: C:28 M:27 Y:43 K:00
• Accent Color: C:36 M:32 Y:43 K:00
Explanation
This layout was designed for an interior design magazine, with a focus on showcasing furniture arrangements in a clean and structured way. The composition uses soft beige tones and neutral-colored furniture to create a calm and cohesive atmosphere. Images were arranged minimally to ensure clarity and visual balance, helping readers easily explore spatial ideas without distraction.
BI / CI
Concept
Modern
Production Program
Adobe Illustrator
Color Planning
• Main Color: C:93 M:88 Y:89 K:80
• Accent Colors:
C:64 M:07 Y:09 K:00
C:00 M:93 Y:77 K:00
Explanation
This brand identity was created for the fictional lifestyle company JAYYAY, a name derived from the founder’s initial “J” and the phrase “live joyfully.” The brand slogan includes the word “YAY,” symbolizing joy and celebration. The design aims to visually express the brand’s mission: to offer small moments of happiness through playful clothing and thoughtful products. With its vibrant colors and positive tone, the identity is also well-suited for gift-oriented campaigns.
Concept
Unique
Production Program
Adobe Illustrator
Color Planning
• Main Color: C:04 M:28 Y:03 K:00
Explanation
DHEN is a fictional brand concept based on the idea of “addiction,” symbolized through its name. The name merges “D” (from Devil) and “HEN” (from then), suggesting a product that tempts users into repeated use. The identity design focuses on this dual meaning—provocative yet cleverly constructed—capturing the psychological tension of wanting more. The visual system is kept minimal to highlight the brand’s sharp and cynical tone.
Concept
Lovely
Production Program
Adobe Illustrator
Color Planning
• Main Color: C:04 M:28 Y:03 K:00
• Accent Colors:
• C:00 M:27 Y:100 K:00
• C:50 M:100 Y:26 K:00
Explanation
The brand KIKI was inspired by the sound of children laughing joyfully (“kiki-kiki”). The concept behind the identity is to evoke pure, childlike happiness whenever a customer interacts with the product. Through soft colors and playful design elements, the brand aims to bring people back to a state of innocent joy, as if they’re smiling like a child again.
Concept
Lovely
Production Program
Adobe Illustrator
Color Planning
• Main Color: C:58 M:00 Y:84 K:00
• Accent Color: C:00 M:00 Y:00 K:100
Explanation
singsong is a salad delivery brand created for the vegan lifestyle. The name refers not just to the playful act of singing, but also to a vision of a joyful, harmonious life shared between humans and animals—beyond the demands of appetite and consumption. The brand identity reflects this gentle philosophy through soft visuals and friendly typography. The design also considers beginner vegans, lowering the psychological barrier by referencing familiar phrases like “flexitarian.”
Brand & Digital Identity
Concept Plump Poster Size A4 – 210 × 297 mm Production Program Adobe Photoshop Color Planning • Main Color: C:60 M:70 Y:00 K:00 • Accent Colors: • C:68 M:08 Y:08 K:00 • C:08 M:93 Y:72 K:00 Explanation This project reimagines the visuals of credit card and banking platforms using Visa branding as the base. Breaking away from the typically stiff and conservative image of financial services, the design adopts a bold and playful tone with rounded shapes and vibrant colors. The goal was to create an experience that feels visually engaging and refreshingly unexpected.
Concept Simple Poster Size 180 × 200 mm Production Program Adobe Photoshop Color Planning • Main Color: C:93 M:78 Y:49 K:13 Explanation This project is a reimagined promotional leaflet for the Samsung Gear IconX. The design utilizes visual depth through perspective to draw viewers’ attention to the product. By placing the core product image in the foreground and positioning a brief explanation subtly behind, the layout creates a sense of curiosity. This approach was intended to boost consumer interest while keeping the presentation clean and minimal.
Concept Naturalism Poster Size A4 – 210 × 297 mm Production Program Illustration Color Planning • Main Color: C:29 M:37 Y:51 K:00 Explanation This project features an illustrated calendar designed around the concept of farming and carrots. To match the organic and natural theme, the calendar and related goods were printed using earthy tones like kraft and wood-inspired colors. The illustrations were kept minimal and hand-drawn to preserve a warm, handmade feeling, aligning with the values of sustainability and simplicity.
Concept Giant but Cute Poster Size A4 – 210 × 297 mm Production Program Photoshop / Illustration Color Planning • Main Color: C:02 M:36 Y:83 K:56 • Accent Colors: • C:64 M:94 Y:100 K:42 • C:00 M:00 Y:27 K:00 Explanation This character design project features a series of teddy bear-inspired mascots that are both large in size and childlike in charm. The concept draws from nostalgic childhood comfort items, reimagined for modern goods such as plush toys and lifestyle accessories. The goal was to create a lovable identity that feels warm, cuddly, and suitable for collectible merchandise.
Concept
Encourage creative filmmakers to explore Incheon as a vibrant backdrop for storytelling.
The poster visualizes iconic landmarks of Incheon in a stylized, approachable way, making the city feel open, colorful, and full of cinematic potential.
Production Program
Adobe Illustrator
Color Planning
• Main Color: C: 0, M: 15, Y: 75, K: 0
• Accent Colors:
• C: 0, M: 60, Y: 100, K: 0
• C: 35, M: 0, Y: 35, K: 0
• C: 30, M: 50, Y: 0, K: 10
• C: 40, M: 0, Y: 0, K: 0
Explanation
This piece was submitted for a public design competition hosted by the Incheon Film Commission.
I designed the poster to feel optimistic and accessible, using abstracted landscapes and playful composition to inspire potential applicants. Each landmark is rendered in a simplified, graphic style to suggest both familiarity and creativity.
Concept
Typography-based identity system built on the idea of structural clarity and philosophical depth.
This concept plays with dual-language balance (Korean and English) while embracing the visual rhythm of grids and logic.
Production Program
Adobe Illustrator
Color Planning
• Main Color: C: 85, M: 65, Y: 85, K: 70
• Accent Colors: C: 10, M: 10, Y: 25, K: 0
Explanation
This business card was created for a fictional philosophy and consulting firm named “Ga Na Da.”
The layout relies on spatial contrast and bold type manipulation to communicate strength, stability, and intellect. The vertical composition and asymmetric balance reflect a refined but experimental design approach.